Influencer Fuel Sessions

Challenge

Helping a tech company understand the authentic connection points between influencers and their followers to drive messaging and deliver value.

Our client, a leading tech company, wanted to gain a richer understanding of the world of influencers, more specifically, to gain profound insights into the authentic and meaningful connections between influencers and their audience.

Approach

Through a series of fuel sessions with influencers in LA and NY, we explored the personal stories influencers share with their followers on the platform, highlighting how these connections empower both influencers and their audience. We also sought to understand the tools and formats influencers use to prompt desired actions, like starting conversations and generating engagement. Additionally, we explored which existing assets influencers wanted to leverage on the platform.

Impact

We provided a topline report of the discussions and outcomes from the collaborative working session that followed our fieldwork. We established clarity for our client on how to empower influencers to have an impact on their followers and reconsider the role the platform plays in their lives.