While standing on a strong foundation of product innovation and category leadership, the innovation team for this luxury apparel brand wanted to ensure they faced the next decade head-on. So what does the world of 2030 look like? What should they anticipate and plan for to not only survive, but to thrive? We were about to find out.
To ensure we remained focused, yet open and broad-minded to prepare the client for a world that has yet to be determined, we ran two concurrent streams of exploration.
Thorough desk research (though let’s be honest, it stretched far past our desks!) and thoughtful combing of insights, predictions, trends and shifts, all interpreted through the lens of “How does our client prepare for, rather than respond to this change?”
Alongside, we ran a series of expert interviews with incredible futurists, category, cultural and topic-matter experts, all recruited to bring specific and nuanced insights to push our thinking and understanding of what was possible.
Our sprint to the finish culminated in a one-day final future world workshop session, where we guided our client’s cross-functional executive team through a series of future themes and factors to inspire ideas, provoke change, and continue to imagine the evolved place they could occupy in this world.
Since completion of the workshop, some of our selected future themes have been locked into the clients innovation plan for the next decade, guiding and shaping all that is to come!
Transforming a Brand
An iconic footwear brand – best known for being sturdy, functional and enduring – came to us to help them understand a new target audience and their relationship outdoors.