Approach
We dove into the 4C’s—Company, Culture, Category, and Consumer—through a mix of stakeholder interviews, social listening sweeps, and trend scan analysis. At the intersection of the 4C’s we then identified 7 whitespace opportunities that provided the greatest growth potential for our client. Our client chose 3 of these opportunities to focus on as their main innovation pillars – each containing a human tension, problem to solve, and expectation for success.
To bring these ideas to life, we hosted a dynamic, in-person co-creation session at our headquarters with six creative and outspoken tweens and teens, as well as the core client team. This session was designed to flesh out exciting, actionable concepts that our client could further develop and launch.
