The Approach
To set the stage for a meaningful US launch, we first met with stakeholders to understand their key aspirations. Simultaneously, we explored the landscape of Parisian brands that launched in the US, summarizing their successes and pitfalls. Building on this, we curated a one-day immersive cultural safari in the heart of New York to experience meaningful, niche, and dynamic brands just like our client’s. We invited culture makers and consumer brand muses to share their perspectives on local culture and lifestyle brands, tapping into their insights and recommendations for the US launch.
