Profiling Tetra Still Wine Drinkers

Challenge

Profiling the attitudes, brand perceptions, usage habits, and occasions of Tetra wine drinkers to help a leading wine company position themselves as a dominant player in the category. 

In a world with seemingly endless wine options, our client wanted to quantitatively assess how people engage with their Tetra wines, and better understand how their brand performs among key competitors, so they can lead in their category and ultimately drive growth.

Approach

We conducted a 10-minute survey to understand the attitudes, perceptions, and behaviors of 1,258 alcohol and Tetra wine drinkers. Our survey covered key aspects of their wine experiences including: when people drink Tetra still wines, their brand preferences and experiences within the category, their need-states, and their desire for future products. We even delved into key motivators related to their wine habits to really get to know these fine wine aficionados.

Impact

Our client received key strategies to break past what’s familiar in the Tetra win category and unlock distinct ways to deliver on what specific Tetra still wine drinkers are really looking for.