Approach
To crack the code of social media commerce, we joined forces with their in-house research team to craft a 15-minute survey to address our target’s purchase journey, We fielded to 1,800 US social media users who engage in outdoor activities; each being diverse in age, ethnicity, and household income.
We started off by getting to know about their general shopping behaviors and only went deeper from there! Among many items, we asked people about the depth of their social media usage, recent purchases, product types, price points and motivations, and hurdles. Surely, we left no stone unturned in understanding their hobby-related purchases.