Redefining Positive Choices

Challenge

Exploring how permissible communications show up in the snack aisle, so that a leading snack company could position and communicate their brands thoughtfully.

Our client, a leading snack company, sought to understand communications in permissibility based on existing data and internal research. As such, they asked us to perform a deep dive deep into their brand portfolio to identify how each brand had brought the concept of positive choice and permissibility to life through brand positioning and communications.

Approach

Our investigation into the snacking world and permissibility was threefold, conducting store audits, desk research, and studying competitor activity. We examined how competitor brands addressed permissibility through different themes and modes of engagement, and used semiotics analysis to identify evolving visual codes, leading trends, and new developments.

Outcome

To activate the learnings, we conducted a full day workshop focused on marketing activation, culminating in spotlight sessions on the biggest opportunities for different sub-categories and how to thoughtfully communicate permissibility through each of their brands.