Challenge
Helping a smartphone brand stand out during their upcoming creative campaigns… and uncovering a new positioning opportunity along the way.
With a big creative idea in hand for their agency to work with in 2023, this brand was looking to boost awareness and become a serious challenger in a category dominated by two major players. Among a sea of sameness in the industry, they wanted to uncover which features and benefits would make the biggest splash and garner the most interest in their upcoming ads.