Strategizing the Portfolio of the Future

Challenge

Conducting knowledge mapping & supplementary research to determine potential future scenarios including potential disruptors and fundamental shifts in how consumers live. 

Our client, a food and beverage company, needed to conduct knowledge mapping and supplementary research to determine potential future scenarios, including disruptors and fundamental shifts in consumer lifestyles. The goal was to develop an actionable foresights framework to guide innovation, capabilities, and investment prioritization.

Approach

We collaborated closely with the client to establish a unique “future scenarios” loop, setting clear parameters for the work and defining actionable goals. Our process involved predicting the brand’s future portfolio and identifying potential white spaces and new business models. This comprehensive approach allowed us to explore various aspects of future consumer behavior and market trends, providing a solid foundation for strategic decision-making..

Impact

Our research yielded a valuable insight that reshaped our client’s approach to innovation: less can be more when it comes to future planning. We discovered that thinking too far into the future can be cumbersome for consumers, who prioritize immediate solutions to current issues. This learning enabled our client to refocus their strategy on developing “here and now” solutions that address immediate consumer needs, rather than overly futuristic concepts. By aligning their innovation efforts with present-day consumer priorities, our client is better positioned to drive growth and maintain relevance in a rapidly evolving market.