To get to insights rooted in culture, behavior, and untapped opportunity, we went where very few research projects ever go; into the shower with consumers. We sent waterproof phone cases to humans in four countries across the globe and asked them to videotape themselves in the shower… capturing intimate, nuanced, in-the-moment behaviors that are illusive during face-to-face research. We explored bathing behaviors, cultural perceptions of dirt, germs and cleaners on bodies vs. bathrooms… and the delights and pain points of the entire process. From there, we did in-home deep dives to further probe on what we were seeing — and finished up the project with a beautiful, in-depth journey map; showing our client all the places they could play along the way.
We were able to bring this sensitive topic to life in a refreshing, fun, inspiring way for our clients — inspiring them to completely rethink the way they position their products in markets across the globe. Instead of telling them what consumers do, we were able to truly show them… helping them rethink their portfolio, their innovation pipeline and the way they talk about their products going forward.
Humanizing Big Data
Humanising and bringing big data to life in a vast country such as India is often a long and expensive process — but not as challenging as predicting the direction of this fast-growing economy.Read More
Building a Winning Proposition
Understanding suffers’ needs, expectations, and pain points to accelerate innovation in tackling airborne allergens. Stepping back and revealing what allergens even mean to people and how they currently combat them, before building a credible and relevant proposition to blast those germs away!Read More
Designing Future Living
Quintain, a major property developer in the UK, were given planning permission to develop 5,000 new homes in London, with a focus on the futureRead More