Approach
Using a mixed method approach, we began our exploration fielding a quantitative survey to assess the perceptions and considerations among different naming conventions. Once we identified emerging themes, our qualitative team conducted a series of in-depth interviews with people selected through our quantitative phase, to understand the ‘why’ behind their responses and how they ultimately decided on a naming convention.
In a final report, we merged findings from both phases of work to illuminate general perceptions and dimensionalize insights across key demographic groups.
