Tracking Brand Health For Global Positioning

Challenge

Exploring brand health year over year to understand where a leading materials brand stands within a highly competitive global market.

A leading material brand asked us to monitor their brand health within 4 global markets to understand how key metrics change over time and where their brand stood against competitors. As part of this challenge, we dove into the basics of brand health (awareness, attitudes, etc.), influences, and brand health diagnostics.

Approach

To make sure we stayed consistent across all waves, we fielded exactly one year after the previous wave and used the same survey structure to measure longitudinal change in awareness, key brand associations, and parallel brand shifts.

This tracker leveraged previous Sound knowledge to capture key comparative metrics of brand health across competitors, key partner brands, and adjacent brands.

Impact

Our highly visual and easy to digest strategic report equipped our client with the knowledge they needed to better position themselves for the future. By understanding where they stand against competitors in the materials market, they are ready to position themselves in a way that boosts their business priorities ahead of the competition.