An iconic footwear brand – best known for being sturdy, functional and enduring – came to us to help them understand a new target audience and their relationship outdoors. We were tasked with bringing the hopes, dreams, challenges and fears of this consumer to life … as well as to help our clients land a new promise, that stays true to the heritage of the brand, while evolving with the times.
We brought this global target to life for our client in a highly explicit and visually-stimulating brand purpose workshop, allowing them to tease apart what’s truly at the core of the brand, and how to express it in a modern way.
This new outlook helped our client turn around a decline in market share, growing its sales by 15% in a single quarter, improving its performance in every global market and significantly improving its profit margin.
In today’s modern culture focused on experiences over possessions, the diamond industry was losing relevance to a younger generation — and sales — at a staggering pace.
Read MoreHumanising and bringing big data to life in a vast country such as India is often a long and expensive process — but not as challenging as predicting the direction of this fast-growing economy.
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