An iconic footwear brand – best known for being sturdy, functional and enduring – came to us to help them understand a new target audience and their relationship outdoors. We were tasked with bringing the hopes, dreams, challenges and fears of this consumer to life … as well as to help our clients land a new promise, that stays true to the heritage of the brand, while evolving with the times.
We brought this global target to life for our client in a highly explicit and visually-stimulating brand purpose workshop, allowing them to tease apart what’s truly at the core of the brand, and how to express it in a modern way.
This new outlook helped our client turn around a decline in market share, growing its sales by 15% in a single quarter, improving its performance in every global market and significantly improving its profit margin.
Finding a New Setting
In today’s modern culture focused on experiences over possessions, the diamond industry was losing relevance to a younger generation — and sales — at a staggering pace.