Challenge
Exploring people’s lifestyles and shopping habits so that a leading furniture retail brand can build durable brand solutions for the future.
Durability was our client’s number one priority. Like most brands, they wanted to stick around for the long term, evolving alongside their shoppers and meeting their needs every step of the way. The only problem was, our client didn’t have a clear understanding of the needs, values, expectations, and cultural trends that shaped people’s decisions. Our client also lacked intel on how to assemble these factors in a way that easily applied to the brands, products, and services people choose in retail and adjacent categories, across varying markets.