Understanding Partnership Needs and Growth Drivers

Challenge

Helping a global tech company understand digital creators’ perceptions, associations and experiences with content creation and funding in the US, DE and KR to shape an impactful global marketing strategy that drives engagement and adoption.

Our client needed to illuminate creator monetization needs to provide context for which messaging has the most impact and identify opportunities for how to evolve creator funding and compensation in a meaningful way.

Approach

Given our client’s global reach and their need to cater to different markets, we set out to talk to creators of all kinds. We spoke to creators new to the scene as well as seasoned creators, to gain a deeper understanding of what life as a content creator is like, how they fund their creations, and equally important, how they manage their relationship with their followers.

Impact

Armed with new insights, we were able to help our client better understand the needs of creators of all kinds, and develop a cohesive strategy that delivered on the professional and financial needs of creators, and spoke to the global goals of the company.