We spoke to people from the core target in the US across a 3-day multimedia digital diary study. This allowed us to intimately understand who these people were and how they chose to move through the world. We deeply unpacked their receptive, confident, and entrepreneurial mindsets and explored how the concept of inspiration showed up in their everyday lives (which was no small feat!); all to uncover how our client’s brand could meaningfully elevate inspiration in new and dynamic ways in their communications.
What we found was that the people in this segment were always moving forward in life, both literally and figuratively. In fact, the concept of accomplishment and inspiration were synonymous with one another, and an integral part of how they chose to operate. Armed with these insights, we helped the brand craft a new, forward-thinking strategy that spoke to the heart of the target, and what inspired them on the road and in life.Our work has been used from the outset to inform and guide the creative strategy as well as all associated brand and product marketing campaigns.
Testing Positioning in a Wild New Market
Driving differentiation and engagement in a new-to-the-world marketplace. Our client was launching a much anticipated NFT platform to bring communities and marketplaces together. Crafting a compelling market position in a hyper-fluid, decentralized category is as daunting as it sounds...Read More
Google: Rethinking Readiness
The future of data-driven marketing is to go beyond transactions to also deliver meaning. In our latest collaboration with Google we helped them define deep consumer needs and understand what people expect of brands today.Read More
A Workforce to be Reckoned With
Help a leading platform understand Gen Z's professional mindset in order to attract, retain, and support Gen Z. However, Gen Z poses a challenge. They have a very different relationship with social media and have entered the workforce during a time of significant change.Read More