Unearthing Actionable Innovation
Approach
Given the niche nature of the market and our client’s objectives, we knew we needed to dive deep. We began by immersing ourselves in our client’s existing research and social listening data, establishing a solid foundation for our research. Next, we delved into the world of category super fans. This exploration illuminated unmet needs, desires, and gaps in the market, as well as areas where our client could potentially gain a competitive edge. Through our research, we identified key White Space Opportunity Areas ripe for innovation. To assess the potential of these opportunities, we conducted a comprehensive TAM SAM SOM Analysis. This allowed us to pinpoint precisely where the strongest growth potential existed.
Impact
Armed with robust data and insights, we collaborated with our client to co-create ideas. The result was a strategic innovation pipeline, mapping out potential product developments for the next 3-5 years.
In addition to delivering actionable pathways for growth, we provided our client with a comprehensive competitive landscape analysis. We crafted detailed graphs and statistics that clearly illustrated our client’s position relative to their closest competitors.
Understanding Prestige Drinkers
Understanding high-level shifts in luxury and prestige consumption occasions, so that a spirits company could meaningfully design for these moments and drive growth.
Creating Breakthrough Innovation for Healthy Foods
With that, one of the pioneer brands in the kombucha space needed help seeing into the future. To grow the category, and define what the gut health space has the potential to become, it needed to first reimagine its portfolio strategy—from product centric, to needs driven—and then craft its pipeline for success.
Refreshing a Leading Drinks Brand
Once upon a time, a leading Mexican drink brand was the ‘main character’ on the shelves of Mexican homes and bars, but lately, it had lost its way and become a ‘side show’ to Tequila and Mezcal.