Unearthing Actionable Innovation

Challenge

Helping a leading pickle brand unearth immediately actionable innovation opportunities to develop a 3-5 year pipeline to fuel growth.

Our goal was to explore the niche category of the pickled and fermented food landscape today to better understand what currently exists in that space. The intention was to use that foundation to deeply understand how the pickled food landscape intersects with the cultural trends of tomorrow in order to uncover areas within the category primed for growth.

Approach

Given the niche nature of the market and our client’s objectives, we knew we needed to dive deep. We began by immersing ourselves in our client’s existing research and social listening data, establishing a solid foundation for our research. Next, we delved into the world of the category super fans. This exploration illuminated unmet needs, desires, and gaps in the market, as well as areas where our client could potentially gain a competitive edge. Through our research, we identified key White Space Opportunity Areas ripe for innovation. To assess the potential of these opportunities, we conducted a comprehensive TAM SAM SOM Analysis. This allowed us to pinpoint precisely where the strongest growth potential existed.

Impact

Armed with robust data and insights, we collaborated with our client to co-create ideas. The result was a strategic innovation pipeline, mapping out potential product developments for the next 3-5 years.

In addition to delivering actionable pathways for growth, we provided our client with a comprehensive competitive landscape analysis. We crafted detailed graphs and statistics that clearly illustrated our client’s position relative to their closest competitors.