Unearthing Innovation Opportunities

Challenge

Helping a massive international oral care brand unearth six innovation dig sites to drive product development and illuminate unmet need states.

In the ever-evolving oral care landscape, a major international brand faced the challenge of staying ahead in product development and meeting modern customer needs. With shifting preferences and shopping habits, the company needed to uncover innovative opportunities to drive growth and address unmet consumer demands.

Approach

To help develop new and innovative products and engage oral care customers we fully  immersed ourselves in existing research, stakeholder insights, and R&D team input. A digital diary study and virtual workshop were conducted to gain a deeper understanding of consumer needs and trends. We prioritized key innovation territories and developed strategic Dig Sites for empathy-led innovation. In a 2-day co-creation sprint, we ideated and refined ideas with a cross-functional team and target consumers, aligning on the top 50 ideas.

Outcome

Our work enabled the company to develop a plan for innovative products that resonated with modern customers. The strategic Dig Sites and ideation sessions fostered collaboration, resulting in a strong pipeline of ideas for future growth. This process empowered the company to stay ahead of the competition and engage consumers effectively.