Strategy & Innovation

So you need to build a brand marketing strategy that will deeply connect with people and drive growth. Before we talk about how to build...

In the dynamic realm of market segmentation strategy, adopting a people-centric perspective is essential. The Sound’s style transcends the simplicity of static categories, embracing the...

Deeply understanding the people who use your products or services through market research, can make the difference between winning or losing in the market.

Introduction to new product development. The journey into the unknown to explore the future of a category, generate innovative solutions, develop a winning product strategy…...

In this installment of our Foresight in Practice Series, we are looking at the future of entertainment and how it will impact our lives.

With all of the brand consultancies out there, clients need to be choosy when selecting a supplier. How we work with you makes us different.

The most successful companies don’t just react to change. They anticipate the category, consumer, and cultural changes that have the potential to derail or propel their business forward. Strategic Foresight at The Sound is outcomes-focused and driven by human and cultural understanding, grounded in present-day action.

Early spring feels extra springy around The Sound – like fresh air flowing through our virtual hallways. Our recent client conversations and projects seem to...

Human needs and motivations can be fulfilled by a variety of things, including brands. By engaging with people and truly understanding what they do everyday, we can identify what their motivations are, and how and when brands can authentically show up in their lives.

Human needs and motivations can be fulfilled by a variety of things, including brands. By engaging with people and truly understanding what they do everyday, we can identify what their motivations are, and how and when brands can authentically show up in their lives.