Poole’s Land in Tofino, B.C. has been known as many things over the last 30 years (“ecovillage” and “hippie commune” to being with), but today the 17.5-acre property of Michael Poole is just another piece land that is “up-for-sale” in the development/housing market. This innovative collective was a home and a haven for many of those who had slipped out of the typical, societal “norms” and had come to choose a different way. Years back, The Sound swung by this infamous location and spoke with the residents, to gather some insight on how they came to be there, and why they chose to stay.
How Alcohol Brands Can Stay Relevant
For alcohol brands, building cultural relevance starts with cultural understanding. Brands need to recognize that popularity and trends are byproducts of culture, and focus on identifying the communities and sub-cultures that matter to their target customers, recruiting differently, and building with the people who matter to their brands, instead of for them.