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Gaining Competitive Advantage

Our clients needed to continue to separate themselves from their competitors in a way that created clear brand distinction and inspired owners to move beyond product focus to a more holistic approach to their pet’s well-being.

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Positioning Tech and Food

A food delivery service app wanted to understand what their new offering should stand for and why consumers should believe in it. It was critical not only for the team to understand what makes this new offering different from our client’s main business, but also what value it brings to consumers.

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Finding a New Setting

In today’s modern culture focused on experiences over possessions, the diamond industry was losing relevance to a younger generation — and sales — at a staggering pace.

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Masculinity and Self-Care

After a start-up razor company got acquired by a major corporation, it was time for them to grow up a bit, and to move beyond being just a cheap razor company.

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