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Illuminating Design Muses

Helping a beverage company illuminate the core drinkers of two respective brands to help inform resonant and authentic communications.

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Audience Illumination and Packaging Redesign

Illuminating both current and prospective drinkers of a popular wine brand to help the brand redesign its label to better connect with drinkers.

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Defending Market Position

Exploring possible sweet spots in communication for a leading alcohol brand to build a distinct brand purpose that connects with premium vodka drinkers.

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Building a Winning Proposition

Understanding suffers’ needs, expectations, and pain points to accelerate innovation in tackling airborne allergens. Stepping back and revealing what allergens even mean to people and how they currently combat them, before building a credible and relevant proposition to blast those germs away!

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Positioning Tech and Food

A food delivery service app wanted to understand what their new offering should stand for and why consumers should believe in it. It was critical not only for the team to understand what makes this new offering different from our client’s main business, but also what value it brings to consumers.

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Advertising Campaign Development for Diamonds

In today’s modern culture focused on experiences over possessions, the diamond industry was losing relevance to a younger generation — and sales — at a staggering pace.

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A Modern Look at Masculinity

After a start-up razor company got acquired by a major corporation, it was time for them to grow up a bit, and to move beyond being just a cheap razor company.

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