Cultural Insights
The uncanny ability to see patterns in larger cohorts of people, cultural shifts percolating on the edges and values that make a country tick.
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Elevating Events
The world’s leading events organizer was holding too many events to truly understand what makes each one special and different.
Read MoreAdvertising Campaign Development for Diamonds
In today’s modern culture focused on experiences over possessions, the diamond industry was losing relevance to a younger generation — and sales — at a staggering pace.
Read MoreA Modern Look at Masculinity
After a start-up razor company got acquired by a major corporation, it was time for them to grow up a bit, and to move beyond being just a cheap razor company.
Read MoreBuilding A Nimble Innovation Pipeline
Having such a nimble, iterative approach to innovation leads to ideas that can quickly proceed to creative and product development briefing.
Read MoreLooking to the Future of Business Travel
Crowne Plaza, one of the largest hotel brands in the world, was on a mission to position themselves as the true challenger brand in the heavily-saturated, often-cookie-cutter world of business travel.
Read MoreDesigning Future Living
Quintain, a major property developer in the UK, were given planning permission to develop 5,000 new homes in London, with a focus on the future
Read MoreEmbracing the Unexpected
A sausage company with flavor was born out of a desire to do things differently — using creativity and imagination to come up with unexpected combinations.
Read MoreRefreshing A Brand
After a decade of chasing every beverage trend that came around, a stalwart elixir brand of the 90s found itself on tough times — completely unsure of what it stood for (with the lagging sales to match) and without any sort of clear path forward for the future.
Read MoreMaking a Segmentation Sing
Pandora came to us, wanting to do a really smart, modern-day segmentation … not just a numerical prioritization of who they should go after, but a living, breathing, inspiring piece of work for everyone in the company to rally around.
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