Exploring Customer Purchasing Journeys
Illuminating the professional on-project journey, uncovering ways to thoughtfully engage with key targets earlier and boost consideration.
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Igniting Empathy Through Customer Journey Mapping
Illuminating six grocery shopper segments by deeply exploring them as people before mapping their experiences and journeys as they make food decisions throughout the week, to inform marketing and in-store comms.
Segment Journey Mapping
To deeply understand and map how different segments shop for Medicaid or Medicare while navigating enrollment year after year, so that our client could tailor its marketing and services to the unique needs of its key targets.
Understanding the Insurance Journey
Help a longstanding auto insurer branch out into home insurance by understanding complicated journey people go when they need to insure their homes.
Understanding the Decision Making Journey
Helping a leading financial service provider understand how people choose their ‘everyday’ bank.