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Defending Market Position

Exploring possible sweet spots in communication for a leading alcohol brand to build a distinct brand purpose that connects with premium vodka drinkers.

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Driving Loyalty Through Customer Exploration

Understanding the perceptions High Net Worth (HNW) individuals have about retirement for an insurance brand to drive loyalty among their existing clients.

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Understanding Shifts in Culture

Tracking and illuminating the ongoing state of people and shifts in culture to inform activation, campaign development, and partnerships for a leading tech company.

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Illuminating the Jobs of Grocery Delivery

Helping a grocery shopping tech brand identify and illuminate the jobs of on-demand and online grocery shopping to inspire marketing communications and support a new business strategy.

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Uncovering Whitespace

Helping a window treatment company with uncovering whitespaces, their dimensions, and positioning statements to guide the development of a more refined brand promise.

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Strategizing Growth for a Leading Tech Company

Illuminating key segments and their shopping journeys for a predominant food and drug company to inform communications, design, innovation, and strategy.

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Understanding Tween Ice-Pop Experiences

To help an iconic ice-pop brand explore the form and function of ice-pops for tweens and parents, to inform innovation and be more relevant in tween afternoon snacking moments.

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Igniting Empathy Through Personas + Experience Maps

Illuminate key segments and their shopping journeys for a predominant food and drug company to inform communications, design, innovation, and strategy.

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Unearthing Innovation Opportunities

Unearthing innovation opportunities for an international retailer's loyalty program to drive incremental membership growth.

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Testing Positioning in a Wild New Market

Driving differentiation and engagement in a new-to-the-world marketplace. Our client was launching a much anticipated NFT platform to bring communities and marketplaces together. Crafting a compelling market position in a hyper-fluid, decentralized category is as daunting as it sounds...

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