The future of data-driven marketing is to go beyond transactions to also deliver meaning. In our latest collaboration with Google we helped them define deep consumer needs and understand what people expect of brands today.
Read MoreA luxury apparel brand wanted to ensure they faced the next decade head-on. What should they anticipate and plan for to not only survive, but to thrive?
Read MoreAfter several years in market, a Dating App realized that India had fewer users on their app as compared to other parts of the world. And this was especially true of female users. The brand wanted to get a better sense of how dating is approached in India..
Read MoreHelping a sports brand gain a better understanding of fans beyond the box office and transaction figures, to drive engagement.
Read MoreConnecting brand and people means practicing empathy and immersing your brand in your customers' daily lives to gain firsthand experience. One of the best ways to practice empathy is to experience it with your target. This sports drink brand signed up to do just that, getting out of the office and into their consumers' everyday lives; taking a walk “in their shoes.”
Read MoreWith that, one of the pioneer brands in the kombucha space needed help seeing into the future. To grow the category, and define what the gut health space has the potential to become, it needed to first reimagine its portfolio strategy—from product centric, to needs driven—and then craft its pipeline for success.
Read MoreHelping a major athletic brand uncover ways of more meaningfully connecting with two core teen segments by better understanding how they differentiated from their adult counterparts.
Read MoreALDO’s product development team needed to understand the lifestyle, tastes, and preferred designs across the spectrum of product archetypes for their key segment that could keep them inspired season after season.
Read MoreThis client asked us to help them explore and carve out value propositions for three new growth markets across Asia. By learning about the region’s local cultural nuances and social media landscape, we could help them cement their place in culture through future product innovations and marketing campaigns.
Read MoreA food delivery service app wanted to understand what their new offering should stand for and why consumers should believe in it. It was critical not only for the team to understand what makes this new offering different from our client’s main business, but also what value it brings to consumers.
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