Exploring Creative Territories
Exploring audience reactions to creative territories, to help our client create compelling and breakthrough advertising to drive growth and improve brand positioning.
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Identifying Ownable Spaces Within Entertainment
Helping a social media company revisit its creative strategy to fuel the development of an impactful campaign that would drive relevance amongst teens.
Bringing Fans Back
Identifying and illuminating cohorts of lapsed fans to help our restaurant client develop a comms/experience plan that would influence behavior and drive growth.
Effectively Entering the Personalized Shopping Market
Identifying value propositions that resonate with current and prospective users of a popular finance app so they can confidently and effectively enter the personalized shopping market.
Boosting User Engagement
Exploring viewpoints of existing and potential users of financial apps to assist a well-known financial app brand in effectively promoting its core features against key competitors.
Illuminating Senior Shoppers
Identifying, sizing and prioritizing Senior shopper Cohorts so that a multinational convenience store chain can win with Seniors and grow membership.
Helping a Social Media Brand Regain Relevance
Understanding young adults’ expectations for how a leading social media brand’s position shows up on the app so the client can ensure that its app experience delivers on those expectations.
Illuminating Opportunities within Snacking
Identifying opportunities in the snack category to help a popular food company leverage its brand portfolio to meet snacking needs.
Measuring Insurer Awareness
Measure client’s awareness among ACA-eligible residents in key markets before and after a Fall media campaign to evaluate messaging impact.
Sizing Common Home Pain Points
Helping a retail giant identify and size home pain points to solve for, so they can develop services that fuel acquisition and retention.
Bringing to Life Outdoor Segments
Understanding the jobs of the outdoors among urban dwellers to inform an outdoor brand’s urban retail store design.
Exploring ‘Discovery’ on Social Media
Exploring reactions to creative ways in to help a leading tech conglomerate continue developing its creative campaign.