Identifying the Facets of Premium
Identifying the facets of premium for a credit card brand to build distinct portfolio identities, driving acquisition for the master brand.
Identifying the facets of premium for a credit card brand to build distinct portfolio identities, driving acquisition for the master brand.
Exploring how people shop across gendered clothing to assemble their ‘unique look’ to innovate and address unmet needs.
Measuring social media engagement to help a popular social media company create a program that positively impacts user wellbeing.
Illuminating how rural and metro areas discover, enroll, and use health insurance plans to help a client deliver policy holder needs.
Exploring brand health year over year to understand where a leading materials brand stands within a highly competitive global market.
Exploring changes in perceptions of home decor to help a custom window treatment company gain a deeper understanding of what people look for when purchasing window treatments.
Identifying when people prefer spicy foods to uncover drivers and motivations that inform future communications and innovation.
Helping a software company explore reactions to their creative platform so that they can develop an impactful and engaging campaign that drives acquisition.
Helping a tech brand understand motivations and drivers to purchasing a smartwatch, to inform positioning and communications that drive acquisition.
Helping a leading investment company assess perceptions of naming conventions to optimize co-branding and maintain growth among key audiences.