Brand Communication

Anyone can tell a story, but the best storytellers blend human truths and brand truths with brilliant creativity. A special kind of alchemy.

The best brand stories are those that have the ability to clearly and compellingly convey the story the brand wants to tell.

We help brands and creative partners develop and identify ideas that engage.

• Communications Strategy
• Messaging Exploration & Evaluation
• Content & Channel Strategy
• Big Idea Creative Territory Development
• Creative Campaign Evaluation & Copy Testing
• Campaign Impact Assessment
• Advertising Tracking

1. How can we ensure our communication strategy accurately
   speaks to the human truth our brand is built upon?
2. Is our strategy unique and ownable; is it relevant, distinctive
   and credible?
3. Does the creative idea resonate, feel authentic and elicit an
   emotional and connective response?
4. How well is our campaign likely to perform? How can we
   optimise for better engagement?