Understanding Cart Abandonment
Helping a leading e-commerce brand understand why people abandon their online shopping carts and what to do about it.
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Optimizing Campaign Development
Optimizing a campaign strategy to grow awareness of a dairy brand's practices to protect current consumption levels.
Read MoreTransforming Gut-Health Beverages
Building an agile and transformative innovation pipeline for a probiotic drink brand.
Read MoreUnpacking Brand Equity
Helping a leading makeup brand illuminate their target segment and reaffirm its brand positioning.
Read MoreIlluminating Design Muses
Helping a beverage company illuminate the core drinkers of two respective brands to help inform resonant and authentic communications.
Read MoreUnderstanding Key Audiences
We helped a major car brand understand three different audiences, making their upcoming campaigns more inclusive.
Read MoreUnderstanding LGBTQ+ Dating Spaces
Gaining a deeper understanding of how LGBTQIA+ people navigate dating and digital platforms, to identify ways a dating platform brand can create a safe, inclusive, and exciting environment.
Read MoreAudience Illumination and Packaging Redesign
Illuminating both current and prospective drinkers of a popular wine brand to help the brand redesign its label to better connect with drinkers.
Read MoreDefending Market Position
Exploring possible sweet spots in communication for a leading alcohol brand to build a distinct brand purpose that connects with premium vodka drinkers.
Read MoreLoyalty Driven by Exploration
Understanding the perceptions High Net Worth (HNW) individuals have about retirement for an insurance brand to drive loyalty among their existing clients.
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