How far can a brand stretch? It’s a question some of our smartest, most forward-thinking clients challenge us to answer. What is true now doesn’t mean it’s true forever. So, we start by deeply understanding where a brand is anchored today and then begin imagining where it can go in the future. We know it can’t happen overnight so we provide a plan that maps how to get from point A to B and the strategic imperatives you need to nail at each stage.
A cult cosmetics brand with an eye on global expansion came to The Sound to help optimize its free-standing store experience in order to identify if it could be further enhanced to appeal to the needs of a coveted audience––Make-Up Junkies.