How far can a brand stretch? It’s a question some of our smartest, most forward-thinking clients challenge us to answer. What is true now doesn’t mean it’s true forever. So, we start by deeply understanding where a brand is anchored today and then begin imagining where it can go in the future. We know it can’t happen overnight so we provide a plan that maps how to get from point A to B and the strategic imperatives you need to nail at each stage.
Embracing the unexpected
A sausage company with flavor was born out of a desire to do things differently — using creativity and imagination to come up with unexpected combinations.Read More
Building a nimble innovation pipeline
Having such a nimble, iterative approach to innovation leads to ideas that can quickly proceed to creative and product development briefingRead More
Humanizing big data
Humanising and bringing big data to life in a vast country such as India is often a long and expensive process — but not as challenging as predicting the direction of this fast-growing economy.Read More