How far can a brand stretch? It’s a question some of our smartest, most forward-thinking clients challenge us to answer. What is true now doesn’t mean it’s true forever. So, we start by deeply understanding where a brand is anchored today and then begin imagining where it can go in the future. We know it can’t happen overnight so we provide a plan that maps how to get from point A to B and the strategic imperatives you need to nail at each stage.
Humanizing big data
Humanising and bringing big data to life in a vast country such as India is often a long and expensive process — but not as challenging as predicting the direction of this fast-growing economy.Read More
Elevating events around the world
The world’s leading events organizer … was holding too many events to truly understand what makes each one special and different.Read More
Finding a new setting for the gem
In today’s modern culture focused on experiences over possessions, the diamond industry was losing relevance to a younger generation — and sales — at a staggering pace.Read More