How far can a brand stretch? It’s a question some of our smartest, most forward-thinking clients challenge us to answer. What is true now doesn’t mean it’s true forever. So, we start by deeply understanding where a brand is anchored today and then begin imagining where it can go in the future. We know it can’t happen overnight so we provide a plan that maps how to get from point A to B and the strategic imperatives you need to nail at each stage.
In today’s modern culture focused on experiences over possessions, the diamond industry was losing relevance to a younger generation — and sales — at a staggering pace.
Read MoreCrowne Plaza, one of the largest hotel brands in the world, was on a mission to position themselves as the true challenger brand in the heavily-saturated, often-cookie-cutter world of business travel.
Read MoreA cult cosmetics brand with an eye on global expansion came to The Sound to help optimize its free-standing store experience in order to identify if it could be further enhanced to appeal to the needs of a coveted audience––Make-Up Junkies.
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