Getting the right message to the right people at the right time is every Brands strategic nirvana. The Sound knows how to draw out and listen for nuance and insight that defines what a brand should say to whom and when.
Humanising and bringing big data to life in a vast country such as India is often a long and expensive process — but not as challenging as predicting the direction of this fast-growing economy.
After a start-up razor company got acquired by a major corporation, it was time for them to grow up a bit, and to move beyond being just a cheap razor company.
