Getting the right message to the right people at the right time is every Brands strategic nirvana. The Sound knows how to draw out and listen for nuance and insight that defines what a brand should say to whom and when.
A food delivery service app wanted to understand what their new offering should stand for and why consumers should believe in it. It was critical not only for the team to understand what makes this new offering different from our client’s main business, but also what value it brings to consumers.
In light of the shifting expectations for beauty and skincare today, a suncare brand with deep roots in traditional sunscreen was on a mission to stay relevant and strengthen its global presence by refreshing and updating its understanding of its target audience.