Driving teams to see new possibilities is the magic that can happen during an innovation workshop. We bring in Dig Sites developed by look at where culture, consumers and categories converge and identify ripe territories for new thinking. Our high energy and dynamic sessions allow for many ideas to develop, but not without a strategic and practical gut check to ensure we have landed on the beginning of commercially viable solutions.
A food delivery service app wanted to understand what their new offering should stand for and why consumers should believe in it. It was critical not only for the team to understand what makes this new offering different from our client’s main business, but also what value it brings to consumers.