Driving teams to see new possibilities is the magic that can happen during an innovation workshop. We bring in Dig Sites developed by look at where culture, consumers and categories converge and identify ripe territories for new thinking. Our high energy and dynamic sessions allow for many ideas to develop, but not without a strategic and practical gut check to ensure we have landed on the beginning of commercially viable solutions.
After a decade of chasing every beverage trend that came around, a stalwart elixir brand of the 90s found itself on tough times — completely unsure of what it stood for (with the lagging sales to match) and without any sort of clear path forward for the future.
In light of the shifting expectations for beauty and skincare today, a suncare brand with deep roots in traditional sunscreen was on a mission to stay relevant and strengthen its global presence by refreshing and updating its understanding of its target audience.
One of the best ways to practice empathy is to actually experience it with your target. Gatorade signed up to do just that. They wanted to get out of the office and into their consumer segments’ everyday lives... and to really take a walk “in their shoes.”