Driving teams to see new possibilities is the magic that can happen during an innovation workshop. We bring in Dig Sites developed by look at where culture, consumers and categories converge and identify ripe territories for new thinking. Our high energy and dynamic sessions allow for many ideas to develop, but not without a strategic and practical gut check to ensure we have landed on the beginning of commercially viable solutions.
With that, one of the pioneer brands in the kombucha space needed help seeing into the future. To grow the category, and define what the gut health space has the potential to become, it needed to first reimagine its portfolio strategy—from product centric, to needs driven—and then craft its pipeline for success.