How a category currently communicates is sometimes the first step to understanding how your brand should think and behave. Deeply examining the current codes and cues that define a category, help us determine which conventions are ready to be busted and which we must not lose sight of in the development of new ideas. Projects like these involve thoughtful analysis of the language and imagery and a mapping of the possibilities for your brand.
Humanizing big data
Humanising and bringing big data to life in a vast country such as India is often a long and expensive process — but not as challenging as predicting the direction of this fast-growing economy.Read More
Elevating events around the world
The world’s leading events organizer … was holding too many events to truly understand what makes each one special and different.Read More
Finding a new setting for the gem
In today’s modern culture focused on experiences over possessions, the diamond industry was losing relevance to a younger generation — and sales — at a staggering pace.Read More