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Category Audit

How a category currently communicates is sometimes the first step to understanding how your brand should think and behave. Deeply examining the current codes and cues that define a category, help us determine which conventions are ready to be busted and which we must not lose sight of in the development of new ideas. Projects like these involve thoughtful analysis of the language and imagery and a mapping of the possibilities for your brand.

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Journey Mapping

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Segment Discovery

Humanizing Big Data

Humanising and bringing big data to life in a vast country such as India is often a long and expensive process — but not as challenging as predicting the direction of this fast-growing economy.

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Gatorade: Connecting Brand And Consumer

One of the best ways to practice empathy is to actually experience it with your target. Gatorade signed up to do just that. They wanted to get out of the office and into their consumer segments’ everyday lives... and to really take a walk “in their shoes.”

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Embracing the Unexpected

A sausage company with flavor was born out of a desire to do things differently — using creativity and imagination to come up with unexpected combinations.

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The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below. 

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Stay Up To Date

The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below.

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