How a category currently communicates is sometimes the first step to understanding how your brand should think and behave. Deeply examining the current codes and cues that define a category, help us determine which conventions are ready to be busted and which we must not lose sight of in the development of new ideas. Projects like these involve thoughtful analysis of the language and imagery and a mapping of the possibilities for your brand.
Humanising and bringing big data to life in a vast country such as India is often a long and expensive process — but not as challenging as predicting the direction of this fast-growing economy.
Read MoreThe world’s leading events organizer … was holding too many events to truly understand what makes each one special and different.
Read MoreIn today’s modern culture focused on experiences over possessions, the diamond industry was losing relevance to a younger generation — and sales — at a staggering pace.
Read MoreWe are a global team of explorers, strategists and innovators dedicated to engaging brands with people. We don’t just tell you what is happening… we tell you why it matters and what you should do about it.
