How a category currently communicates is sometimes the first step to understanding how your brand should think and behave. Deeply examining the current codes and cues that define a category, help us determine which conventions are ready to be busted and which we must not lose sight of in the development of new ideas. Projects like these involve thoughtful analysis of the language and imagery and a mapping of the possibilities for your brand.
A sausage company with flavor was born out of a desire to do things differently — using creativity and imagination to come up with unexpected combinations.
Read MoreQuintain, a major property developer in the UK, were given planning permission to develop 5,000 new homes in London, with a focus on the future
Read MoreCrowne Plaza, one of the largest hotel brands in the world, was on a mission to position themselves as the true challenger brand in the heavily-saturated, often-cookie-cutter world of business travel.
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