How a category currently communicates is sometimes the first step to understanding how your brand should think and behave. Deeply examining the current codes and cues that define a category, help us determine which conventions are ready to be busted and which we must not lose sight of in the development of new ideas. Projects like these involve thoughtful analysis of the language and imagery and a mapping of the possibilities for your brand.
Refreshing a Brand
After a decade of chasing every beverage trend that came around, a stalwart elixir brand of the 90s found itself on tough times — completely unsure of what it stood for (with the lagging sales to match) and without any sort of clear path forward for the future.Read More
Finding a New Setting
In today’s modern culture focused on experiences over possessions, the diamond industry was losing relevance to a younger generation — and sales — at a staggering pace.Read More
Embracing the Unexpected
A sausage company with flavor was born out of a desire to do things differently — using creativity and imagination to come up with unexpected combinations.Read More