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Creative and Comms Optimization

Some agencies ‘test’ ideas. We believe in using consumer research to optimize creative and communications to better delivery on your brand strategy . In fact, we’ve been told The Sound ‘speaks creative agency’ like it’s our first language. It’s because we work hard to get beyond a simple thumbs up or down on communication or creative output, and rather dig into what it’s communicating, how important that is to people and most importantly, the impact it has on your brand.

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Messaging and Comms

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Brand Refresh

Gatorade: Connecting Brand and Consumer

One of the best ways to practice empathy is to actually experience it with your target. Gatorade signed up to do just that. They wanted to get out of the office and into their consumer segments’ everyday lives... and to really take a walk “in their shoes.”

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Looking to the Future of Business Travel

Crowne Plaza, one of the largest hotel brands in the world, was on a mission to position themselves as the true challenger brand in the heavily-saturated, often-cookie-cutter world of business travel.

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Refreshing a Brand

After a decade of chasing every beverage trend that came around, a stalwart elixir brand of the 90s found itself on tough times — completely unsure of what it stood for (with the lagging sales to match) and without any sort of clear path forward for the future.

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Stay Up To Date

The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below. 

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Stay Up To Date

The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below.

Subscribe
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