Some agencies ‘test’ ideas. We believe in using consumer research to optimize creative and communications to better delivery on your brand strategy . In fact, we’ve been told The Sound ‘speaks creative agency’ like it’s our first language. It’s because we work hard to get beyond a simple thumbs up or down on communication or creative output, and rather dig into what it’s communicating, how important that is to people and most importantly, the impact it has on your brand.
Humanizing big data
Humanising and bringing big data to life in a vast country such as India is often a long and expensive process — but not as challenging as predicting the direction of this fast-growing economy.Read More
Elevating events around the world
The world’s leading events organizer … was holding too many events to truly understand what makes each one special and different.Read More
Finding a new setting for the gem
In today’s modern culture focused on experiences over possessions, the diamond industry was losing relevance to a younger generation — and sales — at a staggering pace.Read More