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Creative and Comms Optimization

Some agencies ‘test’ ideas. We believe in using consumer research to optimize creative and communications to better delivery on your brand strategy . In fact, we’ve been told The Sound ‘speaks creative agency’ like it’s our first language. It’s because we work hard to get beyond a simple thumbs up or down on communication or creative output, and rather dig into what it’s communicating, how important that is to people and most importantly, the impact it has on your brand.

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Messaging and Comms

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Brand Refresh

Uncovering Whitespaces for a Better Future

Helping a window treatment company with uncovering whitespaces, their dimensions, and positioning statements to guide the development of a more refined brand promise.

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Positioning Tech and Food

A food delivery service app wanted to understand what their new offering should stand for and why consumers should believe in it. It was critical not only for the team to understand what makes this new offering different from our client’s main business, but also what value it brings to consumers.

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A Workforce to be Reckoned With

Helping a leading platform understand Gen Z's professional mindset in order to attract, retain, and support Gen Z. However, Gen Z poses a challenge. They have a very different relationship with social media and have entered the workforce during a time of significant change.

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Stay Up To Date

The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below. 

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Stay Up To Date

The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below.

Subscribe
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