Some agencies ‘test’ ideas. We believe in using consumer research to optimize creative and communications to better delivery on your brand strategy . In fact, we’ve been told The Sound ‘speaks creative agency’ like it’s our first language. It’s because we work hard to get beyond a simple thumbs up or down on communication or creative output, and rather dig into what it’s communicating, how important that is to people and most importantly, the impact it has on your brand.
One of the best ways to practice empathy is to actually experience it with your target. Gatorade signed up to do just that. They wanted to get out of the office and into their consumer segments’ everyday lives... and to really take a walk “in their shoes.”