Some agencies ‘test’ ideas. We believe in using consumer research to optimize creative and communications to better delivery on your brand strategy . In fact, we’ve been told The Sound ‘speaks creative agency’ like it’s our first language. It’s because we work hard to get beyond a simple thumbs up or down on communication or creative output, and rather dig into what it’s communicating, how important that is to people and most importantly, the impact it has on your brand.
Humanising and bringing big data to life in a vast country such as India is often a long and expensive process — but not as challenging as predicting the direction of this fast-growing economy.
Read MorePandora came to us, wanting to do a really smart, modern-day segmentation … not just a numerical prioritization of who they should go after, but a living, breathing, inspiring piece of work for everyone in the company to rally around.
Read MoreHaving such a nimble, iterative approach to innovation leads to ideas that can quickly proceed to creative and product development briefing
Read More