Being able to get a quantitative pulse check on a large set of product ideas is sometimes precisely the analysis you need to make new product development and brand innovation prioritizations. Our quantitative research team is exceptional at developing bespoke sets of key performance indicators that tie our learnings to the strategic measures that matter most.
Making a segmentation sing
Pandora came to us, wanting to do a really smart, modern-day segmentation … not just a numerical prioritization of who they should go after, but a living, breathing, inspiring piece of work for everyone in the company to rally around.Read More
Building a nimble innovation pipeline
Having such a nimble, iterative approach to innovation leads to ideas that can quickly proceed to creative and product development briefingRead More
Embracing the unexpected
A sausage company with flavor was born out of a desire to do things differently — using creativity and imagination to come up with unexpected combinations.Read More