Idea Screening

Humanizing Big Data

Humanising and bringing big data to life in a vast country such as India is often a long and expensive process — but not as challenging as predicting the direction of this fast-growing economy.

Understanding Category and Brand Truths

A Modern Look at Masculinity

After a start-up razor company got acquired by a major corporation, it was time for them to grow up a bit, and to move beyond being just a cheap razor company.