Being able to get a quantitative pulse check on a large set of product ideas is sometimes precisely the analysis you need to make new product development and brand innovation prioritizations. Our quantitative research team is exceptional at developing bespoke sets of key performance indicators that tie our learnings to the strategic measures that matter most.
One of the best ways to practice empathy is to actually experience it with your target. Gatorade signed up to do just that. They wanted to get out of the office and into their consumer segments’ everyday lives... and to really take a walk “in their shoes.”