Quantitative data helps identify and define frameworks ideal for grouping people, motivations and behaviors. People based segmentation coupled with The Sound’s rich expertise in qualitative illumination can turn important statistics into meaningful human stories. We work to ensure segments become more than targets… they are in fact living, breathing people your brand is working in service of for everything from brand development to product innovation.
Making a Segmentation Sing
Pandora came to us, wanting to do a really smart, modern-day segmentation … not just a numerical prioritization of who they should go after, but a living, breathing, inspiring piece of work for everyone in the company to rally around.Read More
Gone Flat: Refreshing an Elixer Brand
After a decade of chasing every beverage trend that came around, a stalwart elixir brand of the 90s found itself on tough times — completely unsure of what it stood for (with the lagging sales to match) and without any sort of clear path forward for the future.Read More
Transforming Into a Lifestyle Brand
An iconic footwear brand – best known for being sturdy, functional & enduring – came to us to help them understand a new target audience and their relationship outdoors.Read More