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Segment Discovery

Quantitative data helps identify and define frameworks ideal for grouping people, motivations and behaviors. People based segmentation coupled with The Sound’s rich expertise in qualitative illumination can turn important statistics into meaningful human stories. We work to ensure segments become more than targets… they are in fact living, breathing people your brand is working in service of for everything from brand development to product innovation.

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Category Audit

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JTBD Discovery

The Bare Truth

A huge global manufacturer of cleaning supplies realized they had a blindspot in the company’s robust understanding of home, bathroom, and hard surface cleaning. Specifically, the behind-the-curtain experience of those humans who bathe and clean… at the same time.

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Refreshing a Brand

After a decade of chasing every beverage trend that came around, a stalwart elixir brand of the 90s found itself on tough times — completely unsure of what it stood for (with the lagging sales to match) and without any sort of clear path forward for the future.

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Rebuilding Relevance

In light of the shifting expectations for beauty and skincare today, a suncare brand with deep roots in traditional sunscreen was on a mission to stay relevant and strengthen its global presence by refreshing and updating its understanding of its target audience.

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Stay Up To Date

The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below. 

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Stay Up To Date

The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below.

Subscribe
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