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Segment Discovery

Quantitative data helps identify and define frameworks ideal for grouping people, motivations and behaviors. People based segmentation coupled with The Sound’s rich expertise in qualitative illumination can turn important statistics into meaningful human stories. We work to ensure segments become more than targets… they are in fact living, breathing people your brand is working in service of for everything from brand development to product innovation.

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JTBD Discovery

Building A Nimble Innovation Pipeline

Having such a nimble, iterative approach to innovation leads to ideas that can quickly proceed to creative and product development briefing

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Refreshing a Leading Drinks Brand

Once upon a time, a leading Mexican drink brand was the ‘main character’ on the shelves of Mexican homes and bars, but lately, it had lost its way and become a ‘side show’ to Tequila and Mezcal.

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Elevating Events

The world’s leading events organizer was holding too many events to truly understand what makes each one special and different.

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Stay Up To Date

The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below. 

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Stay Up To Date

The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below.

Subscribe
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Tel: +1 312 265 1775
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