Quantitative data helps identify and define frameworks ideal for grouping people, motivations and behaviors. People based segmentation coupled with The Sound’s rich expertise in qualitative illumination can turn important statistics into meaningful human stories. We work to ensure segments become more than targets… they are in fact living, breathing people your brand is working in service of for everything from brand development to product innovation.
The Future of Masculinity and Holistic Self-care
After a start-up razor company got acquired by a major corporation, it was time for them to grow up a bit, and to move beyond being just a cheap razor company.Read More
Transforming Into a Lifestyle Brand
An iconic footwear brand – best known for being sturdy, functional and enduring – came to us to help them understand a new target audience and their relationship outdoors.Read More
The Bare Truth (About Cleaning in the Shower)
A huge global manufacturer of cleaning supplies realized that they had a blindspotRead More