The Sound
  • About
  • Work
  • Services
    • Brand Communication
    • Brand Experience
    • Brand Strategy
    • Consumer Exploration
    • Creative Analytics
    • Product Innovation
  • Blog
  • Careers
  • Contact

Semiotics Assessment

In every category there are implicit and explicit codes and cues that shape how consumers mentally define the space. Understanding what the codes and cues mean is called semiotics and we like to employ the principles of this theory to understanding dynamics of a category. Because when trying to understand a brands positioning challenge, understanding category dynamics can help us determine the conventions to be followed and the conventions worth breaking.

Previous

Brand Refresh

View All Services

Next

Architecture and Guardrails

Humanizing Big Data

Humanising and bringing big data to life in a vast country such as India is often a long and expensive process — but not as challenging as predicting the direction of this fast-growing economy.

Read More

Understanding the Shopper Journey

Illuminating the shopper journey across key social platforms and verticals to establish benchmarks for today and provide guidance for product and feature development for tomorrow.

Read More

Looking to the Future of Business Travel

Crowne Plaza, one of the largest hotel brands in the world, was on a mission to position themselves as the true challenger brand in the heavily-saturated, often-cookie-cutter world of business travel.

Read More

Stay Up To Date

The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below. 

Subscribe

Stay Up To Date

The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below.

Subscribe
The Sound

Copyright 2023 The Sound.
All rights reserved.

  • Terms of Use
  • Privacy Policy
Learn More
  • Work
  • Careers
  • Team
  • About
  • Contact
Services
  • Brand Communication
  • Brand Experience
  • Brand Strategy
  • Consumer Exploration
  • Creative Analytics
  • Product Innovation
Stay In Touch
Chicago

223 West Erie, Suite 5NW Chicago, IL 60654 United States

Tel: +1 312 265 1775
London

52-54 Rosebery Avenue, London EC1R 4RP, England, UK

Tel: +44 20 3597 2948
Vancouver

312 Main Street St, #268, Vancouver, BC V6A 2T2, Canada

Tel: +1 604 732 1090