Plant-based foods are skyrocketing in demand, even more so now during COVID-19. The Sound dives into the consumer motivations, trends, and brand strategy behind the category’s massive growth. From the eco-friendly trendsetters, to the health-motivated newbies, the motivations behind trying plant-based foods are as diverse as the products available on shelves right now.
In the midst of our new reality of the pandemic, we're seeing three distinct types of travel personas emerge — The Conservatives, The Balance Seekers, and The Opportunists. Come find out what they are.
The pressure to be responsible has only intensified during COVID-19 as people have taken on additional roles, such as parent and educator, and dealt with new situations, such as work from home. We set off to explore how our relationship with responsibility is changing and what happens when the pressure gets to be too much.
A $4.5 trillion innovation opportunity? (Yes, trillion with a T). New business models to create long-term customer relationships for your brand? Read our take on why you need to look at the Circular Economy to inspire your team and fill your innovation pipeline for 2021.
Find new ways for your brand to understand human motivations and add value and meaning to people’s lives with our Motivation 101 Toolkit. At-home starter kit with 4 exercises will enable you and your team to explore, understand, imagine and plan ways to accelerate the growth of your brand.
As COVID-19 has forced us to slow down, we've begun to see a transformation in how and why we relax. We see people around the world taking a more holistic and proactive approach to relaxation, and a movement towards putting in the time and effort to truly "reset" ourselves. But what does this all mean as we look to the future and a world that's beginning to open up again?
A booming travel industry came to a screeching halt with the news of a pandemic. However, some people are beginning to feel hopeful and are starting to think about travel again. Even though they are aware of the risks of travelling in the time of COVID-19, why are people travelling again and what are some of the needs that travel is fulfilling in these highly unprecedented times?
At-home entertainment is helping us meet our intensified desire to connect with others during lockdown. But while some behaviors are a band-aid solution, others speak to a deeper value shift toward seeking more meaningful connection.
Why has interest in seemingly random categories like freezers, wine-making kits and gaming chairs skyrocketed during a pandemic? Our homes have quite literally been the only shelter we have from the current storm. However, this new microscopic focus on home is also forcing us to notice where it’s falling short. What’s lacking? The answers to that question will fuel near and long-term opportunities for brands.
Instinctively, one would assume that the world of eyeshadow, lipsticks and face masks would have come to a screeching halt during a global pandemic. However, despite the disruption of global supply chains and lockdown, the beauty industry and the consumer are both adapting.
