Looking Beyond Trends To Think About The Future
Trends don’t change very often. And that’s kind of the point. Their job is to make sense of and unpack an observable shift in culture,...
Trends don’t change very often. And that’s kind of the point. Their job is to make sense of and unpack an observable shift in culture,...
Deeply understanding the people who use your products or services through market research, can make the difference between winning or losing in the market.
With all of the brand consultancies out there, clients need to be choosy when selecting a supplier. How we work with you makes us different.
In a world of uncertainty and phobia, it is getting harder and harder for people to live their authentic lives. Especially when brands, who have...
Early spring feels extra springy around The Sound – like fresh air flowing through our virtual hallways. Our recent client conversations and projects seem to...
At The Sound, we believe recognition shouldn’t just be a month… for anyone. Follow us over the next 12 months to explore perspectives on DIBE...
Post-summer of 2020, there were many calls to get ‘The Right People in the Room’. While that was a good start, the push needs to be about giving Black people the space and support to have their voices heard and shared… because what does it matter if you’re in the room, if no one passes you the mic.
Insight seekers, if a consumer insight is shared with a client and it doesn't have an impact, is it truly an insight? We'd say no. As insights professionals, we can say the most beautiful, articulate, clever, and crafty things in a debrief. But if what we produce doesn’t impact our client... then what’s the point?
When is the right time to strengthen your brand? The short answer? Right now. Savvy marketers know that when there are challenges in their category, or sector, or even the entire market, there’s a huge opportunity to not only master your marketing but emerge even stronger when things go back to normal. Now is the time to strengthen your brand.
It’s no surprise that with a pandemic comes increased consumption of alcohol. City legislation ushered us out of liquor stores at 6pm, while a case...