We've spent almost 10 years getting familiar with Generation Z and made it our mission to understand who they are, what matters to them and why it will matter to you. Want to better understand Gen Z and its implications for brands? Check out our new report Gen Edge: Refresh.
What does being a ‘boy’ mean anymore… At The Sound, we look at what is going on around the world, and more specifically with...
The Sound has spent years combing the globe for interesting movements emerging on the fringes of culture. But to start the next decade we decided to look closer at the everyday.
Gen Edge is arguably the first gender-fluid generation. So you might be asking yourself, what business does a 37-year-old cis straight woman have writing about...
A Cannes case study We couldn’t be more proud of the brand strategy work we did that lead to a transformation for the Dollar Shave...
Event Summary Last Thursday, Caroline Fletcher, VP and Practice Lead for The Sound’s Beauty, Fashion & Apparel work, spent the day at the Glossy Modern...
Documentary filmmaking is hot right now. As the means to make a movie get cheaper, and people better understand what kinds of stories are worth telling, the appetite for nonfiction storytelling on our various screens has grown. And while stories about, say, pop stars who died young and tragically or delightful animals in their natural environments certainly sell, there’s plenty of room to innovate and see what else we can learn by following around interesting people and documenting what happens.
