Harnessing the power of human motivations: people from various cultures
Foresight

March 28, 2023

Harnessing the Power of Human Motivations

By understanding the many ways people satisfy a single motivation, we equip our clients with insight and inspiration that make brands more relevant to those moments, so they can connect and triumph over the competition—whoever, whatever, and wherever they are.

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close up of young person excitedly playing video games at home
COVID-19

December 28, 2020

Sustaining the Boom in Home Entertainment

COVID-19 has led to an explosion of new behaviors in home entertainment. What will stick and become a ritual? And how can brands anticipate what's to come so they can shape a proactive plan for the future? The answer lies in understanding the motivations driving our new behaviors, and the shift in what we may value as a result.

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COVID-19

December 2, 2020

A Dogged Attempt at Food Switching in a Pandemic

Dog parents are facing a plethora of new challenges and choices as they strive to keep their pets healthy and happy amid the ongoing crisis. We interviewed over 500 dog owners across the US, Canada and UK to explore those challenges and in particular, the shifting attitudes and behaviours towards trialling different foods and diets.

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Industry Smarts

August 27, 2020

Human Motivations: Toolkit for Brands

Find new ways for your brand to understand human motivations and add value and meaning to people’s lives with our Motivation 101 Toolkit. At-home starter kit with 4 exercises will enable you and your team to explore, understand, imagine and plan ways to accelerate the growth of your brand.

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african-american-woman-on-bed-sleeping-with-a-sleeping-mask
COVID-19

August 24, 2020

Reclaiming Relaxation During the Great Pause

As COVID-19 has forced us to slow down, we've begun to see a transformation in how and why we relax. We see people around the world taking a more holistic and proactive approach to relaxation, and a movement towards putting in the time and effort to truly "reset" ourselves. But what does this all mean as we look to the future and a world that's beginning to open up again?

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blurred nude person posing in front of window
Beauty & Wellness

July 23, 2020

Sex in the Time of COVID-19

The headlines tell us about how COVID-19 has impacted businesses and the boardroom...but what about the bedroom? What's the number one biggest sexual behavior change expected post-COVID? Our quantitative exploration (inclusive of a proprietary survey) has illuminated an eye-opening new reality that is equal parts startling and hopeful. Download the report inside!

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older person posing
Beauty & Wellness

April 6, 2020

It’s What’s Inside That Counts… or Is It?

People value internal beauty above external beauty. But while our beliefs, and the marketing messages we hear from beauty brands, may be focused more and more on Inner beauty, regardless of gender and age outward appearances still fuel success. Read our new Creative Analytics report for more insights.

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