Cultural Insights

April 1, 2020

The Antidote #001

We’ve been inspired and uplifted by all the stories emerging of people, communities and brands doing amazing things to come together, make a difference and take care of each other and rather than keep them to ourselves, we wanted to share our moments of inspiration, entertainment and escape in the hopes they might lift you too.

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empathy brand strategy insight corvid coronavirus
Empathy

March 19, 2020

Brands Give a Boost: Empathy amid Coronavirus

COVID-19 is no match for the human spirit. Every day we are seeing acts of kindness, empathy and connection on an unprecedented scale. Around the world people are coming together as a community to support and lift each other up, and some smart brands are helping them do it.

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Generation Z technology trends, generation Z characteristics, gen z social media
Gen Z

March 12, 2020

5 Surprises About Gen Z And Tech

Compared to Millennials, Gen Z’s relationship with tech is evolving. We don’t believe tech fatigue has set in but rather that there's a couple of other things at play for these mature, critical thinkers.

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2020 super bowl commercials that boost brand equity engagement and identity through empathy
Empathy

February 4, 2020

Empathy with a Side of Wings

We love the SuperBowl and ads almost as much as we love the snacks. So, our team spent Sunday night pounding queso and wings, while taking notes on how brands showed up with empathy this year.

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fascinating familiar empathy vanity beauty makeup exploration
Beauty & Wellness

January 23, 2020

Beauty Routine

Our exploration into empathy continues with Cameca, who has found inspiration in an Instagram influencer to help bring confidence to her daily routine.   Read more...

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Empathy

December 18, 2019

Walk a Mile in My Shoes

Recently I’ve adopted a mentality of working with partners and clients that vibrate a little higher. I don’t know exactly when it began, but it’s created a tangible feeling: more overall happiness. 

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Empathy

December 11, 2019

Empathy: a Decade in Review

Empathy is as hot a topic as the economy these days, so we decided to reflect on how brands have been dialing it up to make deeper connection with people.

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Cultural Insights

December 11, 2019

Fascinatingly Familiar

The Sound has spent years combing the globe for interesting movements emerging on the fringes of culture. But to start the next decade we decided to look closer at the everyday.

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