2020 Generation Z research, Gen Z brand implications, latest qualitative insights on Gen Z, understand Gen Z values, marketing to Gen Z in 2020
Gen Z

February 6, 2020

Generation Z Report: 6 Insights for Brands 2020

We've spent almost 10 years getting familiar with Generation Z and made it our mission to understand who they are, what matters to them and why it will matter to you. Want to better understand Gen Z and its implications for brands? Check out our new report Gen Edge: Refresh.

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Beauty

January 23, 2020

Beauty Routine

Our exploration into empathy continues with Cameca, who has found inspiration in an Instagram influencer to help bring confidence to her daily routine.   Read more...

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Empathy

December 18, 2019

Walk a Mile in My Shoes

Recently I’ve adopted a mentality of working with partners and clients that vibrate a little higher. I don’t know exactly when it began, but it’s created a tangible feeling: more overall happiness. 

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Empathy

December 11, 2019

Empathy: a Decade in Review

Empathy is as hot a topic as the economy these days, so we decided to reflect on how brands have been dialing it up to make deeper connection with people.

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Empathy

December 11, 2019

Fascinatingly Familiar

The Sound has spent years combing the globe for interesting movements emerging on the fringes of culture. But to start the next decade we decided to look closer at the everyday.

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Empathy

June 10, 2019

Fixing the Empathy Deficit

Empathy is in decline and it’s bad for business, but don’t worry… we’ve got you. The best products solve real human problems. The best advertising...

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Beauty

May 10, 2019

The Age of Asia

Undeniably, and thrillingly, we have entered the Age of Asia. We are living through a time of huge expansion and growth in the global significance...

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