foresight

In this installment of our Foresight in Practice Series, we are looking at the future of entertainment and how it will impact our lives.

The most successful companies don’t just react to change. They anticipate the category, consumer, and cultural changes that have the potential to derail or propel their business forward. Strategic Foresight at the Sound is outcomes-focused and driven by human and cultural understanding, grounded in present-day action.

Early spring feels extra springy around The Sound – like fresh air flowing through our virtual hallways. Our recent client conversations and projects seem to...

Today we’re looking at travel and tourism, using foresight to explore where things might be headed and asking What does the post-recovery future look like?...

Break out of today’s frame to develop a clearer picture of tomorrow. We’ll help you identify opportunities that lead to competitive advantage, anticipate risk, and more intelligently evaluate the future potential of innovation ideas.

At The Sound, we like to keep an eye on emerging trends in research methods; always looking for the next big tool to make our...

Covid-19 has shone a light on the massive economic inequalities that exist more than any other recent global development. It’s an issue that affects all of us, and one that we need to address systematically in order to see meaningful change.

The pandemic has been, and continues to be a challenging time for brands and businesses across all categories. Lately, we’ve been thinking about what it means for the future of retail. Does the ramped up shift from in-store to online shopping over the past ten months cue doom and gloom for brick and mortar in the future?

Virtual methodologies existed pre-COVID, but 2020 forced everyone to go all-in with virtual research. While we’ve been surprised by what we can achieve virtually, we realised there are some things that truly thrive in-person. So, what warrants being back in-person, and what can we continue leaning on virtual tools for? Here’s a rundown of some of what we loved and loathed about virtual research, and how we see things playing out in the future!

The recent rise and staying power of oat milk has shown how we are taking actions toward sustainability, and how these motivations, while they lead to the same place, are very different and worth investigating.