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May 16, 2023

Strategic Foresight: There Are No Futurists in Foxholes

The most successful companies don’t just react to change. They anticipate the category, consumer, and cultural changes that have the potential to derail or propel their business forward. Strategic Foresight at the Sound is outcomes-focused and driven by human and cultural understanding, grounded in present-day action.

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Cultural Insights

February 24, 2021

Economic Growth and (In)Equality

Covid-19 has shone a light on the massive economic inequalities that exist more than any other recent global development. It’s an issue that affects all of us, and one that we need to address systematically in order to see meaningful change.

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Cultural Insights

February 11, 2021

The Future of Retail: What’s in Store for In-store

The pandemic has been, and continues to be a challenging time for brands and businesses across all categories. Lately, we’ve been thinking about what it means for the future of retail. Does the ramped up shift from in-store to online shopping over the past ten months cue doom and gloom for brick and mortar in the future?

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Arab Lady Making Video Call On Laptop Online In Kitchen

February 10, 2021

Virtual Research 2020: The Loved and Loathed

Virtual methodologies existed pre-COVID, but 2020 forced everyone to go all-in with virtual research. While we’ve been surprised by what we can achieve virtually, we realised there are some things that truly thrive in-person. So, what warrants being back in-person, and what can we continue leaning on virtual tools for? Here’s a rundown of some of what we loved and loathed about virtual research, and how we see things playing out in the future!

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