Beauty & Wellness

March 20, 2019

Natural Products

Expo West: event summary Earlier this month, Jerusha Bennett, Director of Brand Strategy and Innovation at The Sound’s Chicago office, had a blast attending the...

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September 19, 2018

The Battle for Digital Happiness

Audible launched a rather lovely new campaign yesterday focusing on the relative emotional benefits of spending time with their app rather than messing around on social...

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Industry Smarts

August 29, 2018

Why We Use Documentaries to Help Marketers

Documentary filmmaking is hot right now. As the means to make a movie get cheaper, and people better understand what kinds of stories are worth telling, the appetite for nonfiction storytelling on our various screens has grown. And while stories about, say, pop stars who died young and tragically or delightful animals in their natural environments certainly sell, there’s plenty of room to innovate and see what else we can learn by following around interesting people and documenting what happens.

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Cultural Insights

August 29, 2018

In Defence of Empathy

Empathy is having a rough go lately In 2010, a study from the University of Michigan’s Institute for Social Research found that college students’ self-reported levels of...

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