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Cultural Insights

February 12, 2020

Girl Uninterrupted

In India, 73 million women are taking a stand, choosing to be single, to craft the life they want. Payel shares with Fascinatingly Familiar why it's not an easy choice, but it's absolutely the right choice.

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2020 Generation Z research, Gen Z brand implications, latest qualitative insights on Gen Z, understand Gen Z values, marketing to Gen Z in 2020
Cultural Insights

February 6, 2020

Generation Z Report: 6 Insights for Brands 2020

We've spent almost 10 years getting familiar with Generation Z and made it our mission to understand who they are, what matters to them and why it will matter to you. Want to better understand Gen Z and its implications for brands? Check out our new report Gen Edge: Refresh.

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Beauty & Wellness

August 20, 2019

The Edge of Gender

Gen Edge is arguably the first gender-fluid generation. So you might be asking yourself, what business does a 37-year-old cis straight woman have writing about...

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dad and daughter
Cultural Insights

June 10, 2019

Dads 2019

9 years ago we spoke to a group of first time fathers to learn more about contemporary fatherhood… this year we decided it was time...

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Cultural Insights

April 26, 2018

Van Life

An excerpt from our research into the concept of the modern Home; all about that #vanlife. Take a ride (enjoy a stay?) through Vancouver, BC...

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