We’ve been through the 2008 recession, we’re worried about climate change, we’re living with insurmountable student debt. We’re concerned about finding a job and the health and well-being of our loved ones. We’re facing multiple stressors in all aspects of our lives, making us an overall anxious people. Nearly 1 in 5 adults in America experience an anxiety disorder over any 12-month period–and an astonishing 65% of 13-39-year-olds say they feel stressed constantly.
As pandemic preparation ramped up, bread was one of the first things to sell out. Bread machines sales are up 652%, with flour and baking mixes following not too far behind. So why are people turning to breadmaking with such fervor during a global pandemic? Are there any far-reaching implications for brands beyond the baking category?
India’s lockdown has changed everything, including Home. With social distancing and stay-at-home orders, our key emotional needs associated with home - stability, belonging, comfort, creativity - are under threat, no matter where you live. Let’s explore the changing experience of home through the eyes of two of our strategists in Mumbai.
COVID-19 has given home hair color and cutting brands the perfect opportunity to access people who would never normally color or cut their hair at home. After food and toilet paper, hair dye and hairdressing tools are fast becoming hot products during the lockdown.
It’s tough to justify spending time on hobbies in 2020, but turning hobbies into goals can benefit various parts of your life.
We focus on what needs to be done, rather than what we need.
A case study for successful innovation. The Sound recently had the opportunity to help develop a modern innovation for a centuries old and beloved British...
At The Sound, we place individual experience at the heart of our work and expand outwards. So we put our feet on the ground on...
