Rapid infusion of real needs
A case study for successful innovation. The Sound recently had the opportunity to help develop a modern innovation for a centuries old and beloved British...
Semiotics: the science of signs
The term ‘semiotics’ has been popping up more and more in the marketing world. Whether it’s the semiotic analysis of a packaging design, or the...
Wellness opportunity abounds
The wellness economy is exploding. The idea of holistic care and the desire to achieve a sense of wellbeing are not new ideas. In fact,...
Creative development research
Creative Development Research Doesn’t Have To Kill Creativity Seriously. It doesn’t. It happens all the time. The agency has a few early stage campaign ideas...
Jobs to be Done
Turns out all those showers, shaves and new hairstyles really add up! Let’s play a quick game. On average, how many times a month do...
Shifting perceptions
A Cannes case study We couldn’t be more proud of the brand strategy work we did that lead to a transformation for the Dollar Shave...
Gone flat: refreshing an elixir brand
The challenge: After a decade of chasing every beverage trend that came around, a stalwart elixir brand of the 90s found itself on tough times...
The future of masculinity and holistic self-care
The challenge: After a start-up razor company got acquired by a major corporation, it was time for them to grow up a bit, and to...
Designing the future of London living
The challenge: Quintain, a major property developer in the UK, were given planning permission to develop 5,000 new homes in London, with a focus on...