September 21, 2022
Break out of today’s frame to develop a clearer picture of tomorrow. We’ll help you identify opportunities that lead to competitive advantage, anticipate risk, and more intelligently evaluate the future potential of innovation ideas.
May 26, 2021
We know building a brand that people will actually care about is a journey. It takes blood, sweat, tears… and a hell of a lot...
April 21, 2021
In case you missed it, we spoke at MRS IMPACT 2021 about the power of motivational theory in consumer research. The Market Research Society (MRS)...
April 19, 2021
At The Sound, our job is to not only understand what's right in front of us...but to look ahead. What we see is circular economy leaders outperforming rivals.
January 25, 2021
Why do 95% of innovations fail? Of the top barriers to success, there is one that brands have control over, and that The Sound can help to overcome. Driven by human motivations and deep empathy, we approach innovation by designing with people at the forefront. Outcomes-focused. Insight-driven. Strategy-led.
December 28, 2020
COVID-19 has led to an explosion of new behaviors in home entertainment. What will stick and become a ritual? And how can brands anticipate what's to come so they can shape a proactive plan for the future? The answer lies in understanding the motivations driving our new behaviors, and the shift in what we may value as a result.
November 9, 2020
What if talking about climate change didn’t have to be so hopeless and divisive? What if being part of the solution didn’t mean having to become an “eco warrior”? Turns out, more of us are better at doing things to help solve climate change than we might think—and we have the research to prove it.