close up of young person excitedly playing video games at home
Cultural Insights

December 28, 2020

Sustaining the Boom in Home Entertainment

COVID-19 has led to an explosion of new behaviors in home entertainment. What will stick and become a ritual? And how can brands anticipate what's to come so they can shape a proactive plan for the future? The answer lies in understanding the motivations driving our new behaviors, and the shift in what we may value as a result.

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A person holding earth globe
Empathy

November 9, 2020

Planet Will Be Fine. Climate Change is a Threat to Us

What if talking about climate change didn’t have to be so hopeless and divisive? What if being part of the solution didn’t mean having to become an “eco warrior”? Turns out, more of us are better at doing things to help solve climate change than we might think—and we have the research to prove it.

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Anthology

October 26, 2020

Anthology 002

For insight hunters, brand mavericks and innovation geniuses Anthology is our biweekly collection of thought-provoking, convention challenging and status-quo disrupting content curated from the world around us.

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infinity mirror room with lone figure and infinity golden lights
Anthology

October 19, 2020

Anthology 001

For insight hunters, brand mavericks and innovation geniuses Anthology is our weekly collection of thought-provoking, convention challenging and status-quo disrupting content curated from the world around us.

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person on a bed trying to work on their laptop while a young child plays on top of them
Cultural Insights

September 29, 2020

Releasing the Pressure: Responsibility & COVID-19

The pressure to be responsible has only intensified during COVID-19 as people have taken on additional roles, such as parent and educator, and dealt with new situations, such as work from home. We set off to explore how our relationship with responsibility is changing and what happens when the pressure gets to be too much.

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Circular Lights in the sky
Cultural Insights

September 8, 2020

The Circular Economy is Driving Innovation

A $4.5 trillion innovation opportunity? (Yes, trillion with a T). New business models to create long-term customer relationships for your brand? Read our take on why you need to look at the Circular Economy to inspire your team and fill your innovation pipeline for 2021.

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Industry Smarts

August 27, 2020

Human Motivations: Toolkit for Brands

Find new ways for your brand to understand human motivations and add value and meaning to people’s lives with our Motivation 101 Toolkit. At-home starter kit with 4 exercises will enable you and your team to explore, understand, imagine and plan ways to accelerate the growth of your brand.

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Beauty & Wellness

August 26, 2020

Wellness Trends in 2020: Re-examined

2020 has grabbed the idea of wellness firmly by the shoulders, and shaken it in a violent and jarring way. We've revisited current wellness trends to examine which are holding strong in the face of quarantine and social distance, and where we've seen people pivot and forge new paths in search of that overall state of wellbeing.

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Home

August 24, 2020

Reclaiming Relaxation During the Great Pause

As COVID-19 has forced us to slow down, we've begun to see a transformation in how and why we relax. We see people around the world taking a more holistic and proactive approach to relaxation, and a movement towards putting in the time and effort to truly "reset" ourselves. But what does this all mean as we look to the future and a world that's beginning to open up again?

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