innovation

A case study for successful innovation. The Sound recently had the opportunity to help develop a modern innovation for a centuries old and beloved British...

The term ‘semiotics’ has been popping up more and more in the marketing world. Whether it’s the semiotic analysis of a packaging design, or the...

The wellness economy is exploding. The idea of holistic care and the desire to achieve a sense of wellbeing are not new ideas. In fact,...

Creative Development Research Doesn’t Have To Kill Creativity Seriously. It doesn’t. It happens all the time. The agency has a few early stage campaign ideas...

Turns out all those showers, shaves and new hairstyles really add up! Let’s play a quick game. On average, how many times a month do...

A Cannes case study We couldn’t be more proud of the brand strategy work we did that lead to a transformation for the Dollar Shave...

The challenge: After a start-up razor company got acquired by a major corporation, it was time for them to grow up a bit, and to...

The challenge: Quintain, a major property developer in the UK, were given planning permission to develop 5,000 new homes in London, with a focus on...

Artists Catherine King and Wayne Adams built their innovative home off the coast of Vancouver Island; their fluid-structure, ever-morphing, solar energy powered, fresh water system-ed,...