strategic-foresight-a-boy-looking up

May 16, 2023

Strategic Foresight: There Are No Futurists in Foxholes

The most successful companies don’t just react to change. They anticipate the category, consumer, and cultural changes that have the potential to derail or propel their business forward. Strategic Foresight at the Sound is outcomes-focused and driven by human and cultural understanding, grounded in present-day action.

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Shedding light, driving growth
Industry Smarts

January 3, 2023

Driving growth – Jan 2023

We do some of the most interesting market research work for some of the most challenging clients you could ever wish for. We do lots of digging into what is really happening with real people. Take a look at some of our recent projects.

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Insight seekers working
Industry Smarts

December 16, 2022

Insight Seekers: A Love Letter

Insight seekers, if a consumer insight is shared with a client and it doesn't have an impact, is it truly an insight? We'd say no. As insights professionals, we can say the most beautiful, articulate, clever, and crafty things in a debrief. But if what we produce doesn’t impact our client... then what’s the point?

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Hispanic man in thought about year end market research
Industry Smarts

December 15, 2022

Year End Market Research – Dec 2022

The end of the year is crazy. Market research projects need finishing, workshops need to get squeezed in. Innovation sprints and brand plans need wrapping up. Consumer experience re-works and re-thinks. All the things. Before people disappear into holiday craziness. Us, our brand and advertising agency clients. All the people out there we want to understand and serve better.

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little girl jumping
Industry Smarts

November 28, 2022

What do you do? – Sept 2022

‘So what do you do?’. The question we all get asked and probably usually answer by describing what we don’t do… Like ‘no, not advertising’. We do market research. Both qualitative research (including focus groups and 1-2-1 interviews), and quantitative research. We work online and in person. And we work to understand people, segments, and culture and bring them to life for our clients in way that is memorable and impactful.

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