Innovation

Trends don’t change very often. And that’s‌ kind of the point. Their job is to make sense of and unpack an observable shift in culture,...

Deeply understanding the people who use your products or services through market research, can make the difference between winning or losing in the market.

Let’s talk about new product development. The journey into the unknown to explore the future of a category, generate innovative solutions, develop a winning product...

With all of the brand consultancies out there, clients need to be choosy when selecting a supplier. How we work with you makes us different.

The most successful companies don’t just react to change. They anticipate the category, consumer, and cultural changes that have the potential to derail or propel their business forward. Strategic Foresight at the Sound is outcomes-focused and driven by human and cultural understanding, grounded in present-day action.

Early spring feels extra springy around The Sound – like fresh air flowing through our virtual hallways. Our recent client conversations and projects seem to...

We do some of the most interesting market research work for some of the most challenging clients you could ever wish for. We do lots of digging into what is really happening with real people. Take a look at some of our recent projects.

Insight seekers, if a consumer insight is shared with a client and it doesn't have an impact, is it truly an insight? We'd say no. As insights professionals, we can say the most beautiful, articulate, clever, and crafty things in a debrief. But if what we produce doesn’t impact our client... then what’s the point?

The end of the year is crazy. Market research projects need finishing, workshops need to get squeezed in. Innovation sprints and brand plans need wrapping up. Consumer experience re-works and re-thinks. All the things. Before people disappear into holiday craziness. Us, our brand and advertising agency clients. All the people out there we want to understand and serve better.

‘So what do you do?’. The question we all get asked and probably usually answer by describing what we don’t do… Like ‘no, not advertising’. We do market research. Both qualitative research (including focus groups and 1-2-1 interviews), and quantitative research. We work online and in person. And we work to understand people, segments, and culture and bring them to life for our clients in way that is memorable and impactful.